Marketing Skills Applied

Digital Marketing: LinkedIn and Social Media (MSA04)

Social media is everywhere. Research shows that over half of the earth’s population now uses some form of social media. Did you know, in an average internet minute, Facebook has 973,000 logins? And LinkedIn has over 660 million users in total? With numbers like that, it’s easy to see how social media has become an important tool for digital marketing.

Social media marketing (SMM) isn’t just about getting people to click through to your website using a catchy ad, though. It’s about designing and creating targeted content, tailored to each platform, to drive engagement, grow a following, and encourage sharing.

By the end of this course, you’ll be able to:

• Recognize the marketing benefits of LinkedIn & social media
• Identify the most suitable platforms for your business
• Create and implement LinkedIn & SMM plans

Why take this course?

Whether you’re a business leader, or a marketing executive or manager, understanding how to use social media for marketing is essential. This course will describe the benefits of social media marketing, and examine the most popular platforms, to help you decide which ones are right for your business. And, by following the advice in this course, you’ll be able to build an effective social media marketing plan, too.

10 mins | SCORM | Development Plan

  • Digital Marketing: LinkedIn and Social Media
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: 1 year